RYAN W. SHOPP 512-619-4286 (mobile)
Dallas, TX 469-619-2423 (home)
TechTarget Sponsored Blog ryanshopp@yahoo.com
OBJECTIVE
Dynamic, results-oriented executive with extensive experience seeking to make a direct impact on the success of an innovative IT management company.
CORE STRENGTHS
- Talented product evangelist, skilled at delivering impactful messages to all levels of management and industry analysts through powerful written and verbal communication.
- Strategic thinker able to utilize deep technical training and experience with business savvy and market expertise to develop competitive strategies that win.
- Skilled at establishing and nurturing successful relationships with key channel partners that result in positive revenue growth for the company.
- Substantial professional network in the IT Operations, Security, and System Administration sector cultivated during 15 years of professional experience at start-ups and larger organizations.
- Charismatic people leader able to effectively manage all marketing and business development activities by motivating team members to perform at their highest level.
PROFESSIONAL EXPERIENCE
SECURITY WORKS
Dallas, TX 2007-Present
Vice President, Marketing & Business Development
Responsible for developing & implementing a plan to increase awareness, sales, and partnership opportunities for this pioneer in IT Risk & Security Management.
- Revamped corporate brand, message and positioning to increase awareness and credibility resulting in a 300% increase in website traffic.
- Designed and implemented a strategy for direct and indirect sales channel resulting in a 1000% increase in sales activity.
- Successfully launched company to industry analysts resulting in coverage by Gartner and InformationWeek.
- Fostered relationships with security industry leaders including ConfigureSoft, nCircle, and McAfee to increase company credibility and industry awareness.
- Cultivated indirect channel programs with Jefferson Wells, SecuritiyPS, SecureInfo to drive sales.
ALTERPOINT
Austin,
TX 2003-2007
Senior Director, Product Marketing & Business Development
Directed product, market, partner strategies for a leader in Configuration & Change Automation.
- Instrumental executive in driving growth from 10 customers, $100,000 in revenue to 150 customers and $8M in revenue by closing deals with Microsoft, Citigroup, HSBC, Yahoo, and E-Trade.
- Successfully introduced sales best practices and tools to worldwide sales force resulting in 175% increase in annual revenues.
- Evangelized value of company’s offerings by performing over 50 speaking engagements with industry analysts, press, VAR partner seminars and industry tradeshows.
- Developed a partner ecosystem to win over 15 partners within the IT operations, security software and hardware industry that resulted in a 15% contribution to total revenues.
- Managed the revamping and expansion of messaging including corporate, market, solution, vertical, partner and audience positioning that served as the corner stone for all marketing and sales collateral/programs.
NETVMG Fremont, CA 2002
Director, Product Management
Managed the cross-functional team for this innovator in the WAN Optimization industry acquired by Internap.
- Created product requirements, competitive analysis and positioning for first major release in over 12 months that was a significant contributing factor leading to acquisition.
- Contributed to product receiving Network Computing “Editors Choice” 2003 & “Well Connected Award” 2004 by managing the evaluation process.
CENTRATA
Redwood City,
CA 2001-2002
Director, Product Management& Delivery
Directed product requirements, quality assurance for
Data
Center Automation pioneer acquired by Lontra.
- Developed product requirements for inaugural customer, Quest Communications, delivering ROI that included a 30% reduction of operational costs, 83% reduction in IT service errors and improved asset-to-personnel ratio from 40:1 to 100:1.
- Led four person quality assurance and testing team including automated testing for over 50% of the product use cases resulting in significant headcount cost savings.
- Devised product strategy, positioning and recommendations on extending platform into VPN service provisioning market.
LUCENT TECHNOLOGIES Dallas,
TX
&
Sunnyvale,
CA 1997-2001
Director, Product Management & Marketing
Key contributor to the growth and success of the industry leading VitalSuite software product line within International Network Service, which Lucent acquired in 1999.
- Managed $100M P&L, five member team responsible for all inbound and outbound product management, marketing and strategy.
- Captured #1 worldwide market share for service level management and three product awards from leading industry magazines through significant interactions with industry analysts and press.
- Transformed underperforming South Central Region, growing the region from 10 to over 100 customers, while leading a team of six sales engineers.
- Achieved #1 sales region worldwide based on revenue contribution ($6.4M) during FY99, including closing largest VitalSuite deal in company history.
- Developed SBC channel by training over 100 of their employees, who delivered over 100 Network Assessments that resulted in increased SBC data service sales and customer satisfaction.
- Honored with numerous awards and recognitions regionally, nationally and globally over tenure including Chairman Award, Regional Business Development Leadership Award, and Top Systems Engineer.
PREVIOUS POSITIONS 1995-1997
AT&T Network Engineer, SBC Technical Project Manager, EDS System Administrator
EDUCATION
Texas
A&M
University, Bachelor of Science, Electrical Engineering
Industry Certifications & Training: Cisco, Nortel, Veritas, PMG, HP Software, Pragmatic Marketing